The website is primarily a tool for communication. Whether you run a business, a blog, or any other kind of interest site, it’s about getting a message or a brand out there. But it can offer a lot more than just the opportunity to spread the word. It’s a key part of spreading your influence and your internet presence.
Bringing more traffic in is always going to be one of the most primary concerns of the average website owner. Today, that means looking at the benefits of ensuring your place of prominence in search engines. Nowadays, Google is one of the most widely used tools for finding information and services online. Search engine optimization efforts use things like keyword matching, checking the quality of content, and the reliability of pages to rank sites for individual matches. If you want more organic visibility for the site, focusing on SEO is crucial.
Getting them on one site is only one step. You mostly likely want to keep people clicking through the site, too, whether it’s to bring them closer to becoming a customer or to get them reading content that will get them hooked. To that end, you should be using methods like conversation rate optimization to create a site that’s better fit to invite more clicks. CRO tests multiple versions of the sites, mixing and matching elements like content and link placement, calls-to-action, and different styles of navigation to find which generate the most activity.
If you want people to keep coming to the site, updating old and uploading new content is going to play a big role. But many site owners don’t consider whether or not their site is designed to hold that much. This is where being more specific in your choice of web hosts plays a big role. For instance, if you’re primarily a blogger, then you might have more to gain from using WordPress hosting as opposed to shared hosting. You need to have the strategy of your site and its needs in mind before you choose a web host.
To get people to keep returning to your site, you need to do more than continually work on it, however. You also have to look at how you’re sharing and disseminating your content. Nowadays, social media is the most obvious method. Finding where your audience is can show you which of the many platforms to use as well. For instance, if your blog is about business, then sharing your content through LinkedIn makes more sense than through pics on Instagram.
To make sure that you’re offering the right deals and the right content for your audience, you need to know to them. To that end, tools like Google Analytics can help you understand where exactly visitors are coming from and what they’re looking for. When you’re looking for new strategies, the analytics are where you should always check first. Having a search bar on your site can be a great help too, as its data can you directly what readers and visitors want.
A good website doesn’t operate alone. It works in tandem with search engines, with social media, with analytics, and with marketing plans. It’s the core of your online campaign so make sure you’re using it as best as you can.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.