For The Greater Good: Koin Rewards & Fidel Bring Ethical Rewards For Meaningful Behaviours

For the Greater Good: Koin Rewards & Fidel Bring Loyalty And Card-Linking Together To Reward Meaningful Behaviours
For The Greater Good: Koin Rewards & Fidel Bring Ethical Rewards For Meaningful Behaviours

Ethical rewards platform enables merchants to reward customers for sustainable shopping using Fidel’s card linking API

Having just announced their Seedrs crowdfunding campaign, Koin Rewards, the ethical rewards platform built on the blockchain, reveals that it has partnered with card linking API Fidel to build a responsible and sustainable rewards programme for shoppers.

Koin Rewards is working with Fidel to build a community of merchants and members based upon shared ethical behaviours. Koin Rewards is using Fidel’s PCI-compliant card linking API to enable merchants to automatically reward their customers for shopping responsibly and sustainably.

Koin Rewards’ members can quickly and easily connect their Mastercard, Visa or Amex card to their Koin Rewards account using Fidel’s API technology. Every time they shop at a participating merchant, they will automatically earn and be notified of rewards.

Curt Hopkins, CEO, from Koin Rewards, says: “Our ambition for Koin Rewards is to offer a truly global loyalty programme, which is why our relationship with Fidel is so exciting. With Fidel we are able to onboard any merchant that accepts Visa and Mastercard payments, welcoming them to our community of merchants committed to driving change for the greater good. In working with Fidel, we have developed an alliance of shared ambitions, which is of significant importance as we seek to do the same for merchants and our members, matching them together based upon their shared values that encourage responsible consumption and production.”

Sina Saidinayer, Head of Business Development at Fidel, said: “We are delighted to be powering Koin Rewards to build a card-linked loyalty programme that rewards sustainable and responsible shopping. Fidel’s vision is to democratise access to financial data globally, so we’re proud to support such an innovative project that drives real value back to customers.”

With their platform in private beta, Koin Rewards is now running a crowdfunding campaign.

Koin Rewards is a fintech company, reimagining loyalty through responsible shopping and tokenisation. Koin Rewards exists to encourage more meaningful behaviours. We believe greater recognition should be given to the people that drive positive change for the good of humanity, nature and the environment. That’s why we provide an ecosystem that not only matches our members with merchants that share the same values but also puts them in control of the rewards they earn through the Koin digital currency.

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Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of,,, and writes regularly for, Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.