Figures from the annual BRC Retail Crime Survey report an exponential increase in ecommerce fraud, specifically fraudulent Card Not Present (CNP) refunds. As consumers shift away from spending on the high street and adopt a proclivity for online shopping, ecommerce fraud is growing at twice the rate of ecommerce sales. It’s expected that retailers will lose around US$130 billion in digital CNP fraud between now and 2023.
To combat this risk, online retailers have spent a staggering £8 million, adopting a reactive measure rather than a proactive one. However, by investing in fraud detection and prevention solutions that verifies a user’s identity and cross-references it against fraud data before allowing transactions, merchants can curb significant losses from fraud, according to Zac Cohen, General Manager at Trulioo.
Zac comments: “A data trail is at the heart of every transaction, even the fraudulent ones. If used effectively, data can expose malicious actors, especially when verifying identities at account creation. With the rise in ecommerce fraud, the use of specific data points can create barriers that prevent criminals from gaining access to ecommerce accounts, while simultaneously authorising legitimate customers to effortlessly access their accounts. In mere seconds, smart data can be referenced, verified and used to prevent fraudulent transactions – saving online retailers time, money, and resources – while allowing legitimate customers to easily and efficiently complete a purchase.”
And all of this is starting a trend where many online retailers are expanding into emerging markets around the world where mobile phones are proving an effective cost-efficient tool for identity verification.
“As ecommerce continues to grow, so too does the risk and cost of fraud. Fraudsters will always go for the easiest, fastest and most lucrative payoffs and that means targeting retail sites that do not implement vigilant, vigorous practices for verifying customers and detecting fraud. In the burgeoning ecommerce landscape of today, an agile and data-centric approach to combat fraud is the need of the hour,” the expert concluded.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.