Learn More in College

If you’re looking to learn as much as you can, going to college is the best route. Social media has become so big, that most colleges and universities offer degrees in it. In fact, social media has become a career within itself. It’s no longer just a place where people can share pictures and their status. Social media has become the central hub for everyone and almost everything, including business practices. Creating social media strategies isn’t as easy as it sounds, but a college degree can make it so. You can take out a student loan to cover the high expenses of going to college. Student loans don’t only cover tuition costs. You can use it for a number of things, like new equipment and school supplies.

Understand Your Target Audience

The first step to creating a social media strategy is having a keen understanding of your target audience. Some of the reasons behind Apple’s customer loyalty have a lot to do with their initial identification of their target audience. A target audience is always going to differ based on your business’s niche and the demographic. Age demographic is among the most important factors as people of different ages want to see different types of content. The best way to figure out who makes up the majority of your audience, you’ll need to conduct polls and review your KPIs. Key performance indicators show which platforms are performing the best. This information is vital to your strategy as it allows you to maximize engagement.

Create SMART Goals

If there’s one thing businesses should already have a grasp on, it’s coming up with goals. Goals are the main drive of your business; they’re what encourage you and your employees to push the boundaries of success. However, setting goals can be difficult at times, especially when it comes to social media. This is where SMART goals come in. They’re no different than any other goal in hindsight. What makes them unique is that they’re more organized than simply saying you’re going to increase your Instagram’s follower count. SMART goals break the goal in mind down to the smallest detail by listing the following:

• Specifics
• Measurable
• Attainable
• Realistic
• Timeliness

The specifics are the goal itself, measurability is how much you’re aiming for, attainability is whether or not it’s doable, realistic is understanding the potential outcomes and risks, and timeliness is the timeframe you set to accomplish said goal.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How to Create a Social Media Marketing Strategy appeared first on OpenBusinessCouncil Directory.

Good social media practice involves focusing on engagement statistics rather than the number of followers that you have. After all, it’s quite simple to get followers, but the real challenge is keeping them engaged with the things you choose to post.

As a result, there is a lot of detailed work that goes into maintaining a strong digital presence across social media. However, the payoff and exposure you will get from the successful promotion will be more than worth it in the long run.

Here are three tips on how to grow your artwork’s social media presence.

1.  Adopt A Personal Approach

Listen To Your Audience

Social media grants you the chance to listen to your audience. Whether through the number of likes, tweets, or shares you get, social media can be used to figure out exactly what your followers are talking about.

If there’s a trend they just can’t get enough of, a style of art you prefer, or a piece of art making waves in your industry, make your opinion known!

Listening is not just restricted to social media, however. If there’s a recurring topic within either your digital or real life, there’s a chance your audience will also be familiar with it. This shows that staying up to date with google trends and trending hashtags in your industry could help to grow your artwork’s social media presence.

Making A Connection

If you want to grow your artwork’s social media presence, you must make a connection with your audience.

Aside from adopting a personal approach, you can also make a connection by relaying things that inspire you to your audience. Whether it’s an everyday object or a piece of artwork that you have recently purchased for yourself, they will want to know!

If you’re a little stuck on where to buy artwork, websites like Artlisti.com guide you through the process and point you in the right direction.

On any social media platform, your audience will care equally about the “who” and the “what.” Yes, the purpose of posting online is to showcase your artwork. However, people will also want to know who you are and what you stand for.

Feel free to share details of your artistic journey, the origin story of a particular piece you have created, or the things that tend to inspire you in your daily life.

To take on a personal approach means writing compelling posts in the first person and using “I” to engage with your social media audience. But don’t be afraid to compose a post that gets a little personal. After all, people will want to get to know the things that you tend to find inspiration in.

2.  Focus On Your Content

Be Strategic With Your Posting

Adopting a strategy that justifies the amount of content you produce is essential for any social media campaign. You can start by figuring out objectives, defining goals, and customizing tactics to achieve said goals.

One of the other things you need to do is familiarize yourself with Search Engine Optimization (SEO). Tailoring your written content to incorporate words that will attract a client base is a critical practice to grow your artwork’s social media presence.

Whether you’re writing an accompanying blog post or description for a particular piece of art, your content should also represent your signature style and your brand.

Remember, everything that you say, do, or share will reflect your brand and your business to your audience. Make sure to choose carefully.

Post Consistently

Many industry experts have their own set of standards about how often to post and what to include, but consistency is always key.

It might be a little obvious, but the more artwork interactions you have online, the more successful your artwork will be on social media. Social algorithms will clock onto a lack of consistency almost immediately.

Posting consistent photographs of your artwork, or images of you with your artwork, multiple times a day is a great way to gain traction online. However, if you suddenly decide to take a week-long vacation and your updating schedule changes significantly, it will be very obvious to your audience.

This could result in a decrease in likes, shares, and comments across a variety of platforms, which may decrease your overall social presence.

After you have defined your posting strategy you must make sure to stick to it. Whether you commit to posting five times a day or once a week, make sure this number is something that you can easily handle.

3.  Good Design Is Essential

Brand Recognition

If you’re familiar with the phrase “It’s not what you say, it’s how you say it” then you probably know that delivery is everything. This is especially true of social media posts. Therefore, the way you go about packaging and delivering your content to an audience is crucial.

It’s all well and good having well-formed sentences and informative posts. But if the fonts, images, and templates that you use aren’t up to par or relevant to your audience, you will likely struggle with not being able to grow your online presence.

You also cannot skimp out on design elements or photography on your social media feed. Effective graphic design elements will support your brand while also providing a direct connection between your audience and your artwork.

You could also showcase images of yourself alongside your artwork to solidify your brand. If people get to know more about you, there is a chance these images will get more likes and shares, thus increasing your artwork’s digital presence.

Themed Content

In addition to aesthetically pleasing posts, you can also grow your artwork’s social media presence by uploading themed content. This is a marketing strategy best suited to platforms like Instagram.

If you take into consideration just how fast-paced the social media world is today, simply uploading an image by itself won’t get you the traction you want. You will also have to put in the effort to create relevant written content to achieve such significant success.

By sticking with a specific theme —whether it is a particular uploading style, adding a filter over your artwork, or adding particular graphics to a post — your audience can then associate this with your name. It will then be much easier to recognize your work from this point.

Or, if you want to experiment with new art techniques, you could even theme your posts each week to make a coherent uploading schedule. Keeping things organized and on track will all but guarantee more interest in your artwork.

If you need a bit of help, there are apps out there designed to help you make your social media posts stand out.

Summary

Growing your artwork’s social media presence isn’t an impossible thing to do, despite how difficult it may seem at times. It’s all about relating to your audience so that you can entice them into following you and supporting everything you post.

Provided you ensure all written content is personable and relatable, and you are consistent with your uploads, you should see growth in little to no time. When sharing your artwork, the devil is definitely in the details.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 3 Tips To Grow Your Artwork’s Social Media Presence appeared first on OpenBusinessCouncil Directory.

Kireet has won more than 30 awards, including 6 prestigious President’s National Awards for his films, the first of which he won in 1995 for the animated film Mahagiri. He has made over 12 short films and over 500 ad films.

He is also the creator of India’s largest animation series, Vartmaan, with animation pioneer Bhimsain.

Recently Kireet Khurana released the film documentary ‘The Invisible Visible’, highlighting the plight of India’s destitute millions suffering from homelessness.

‘The Invisible Visible’, is an 81 minutes-long documentary that will be released mid-2022. It has been shot across Mumbai, Delhi, Patna, Dehradun, Kanpur and a few villages in Maharashtra and Bihar.

Kireet Khurana Interview Topics

1. Personal and Academic Background

2. Career in the film industry

3. The state of the film and animation industry in India

4. The Invisible Visible

a. Homelessness in India

b. Tackling poverty

c. Solutions

More Interviews

From The Oscars to Bollywood: Dinis Guarda Interviews The Multitalented Amrita Sen On Her Career In Music, Film And Design

Interview with Nick Jonsson – Co-founder & MD at EGN Singapore – Asia’s largest Confidential Peer Network for the C-Suite, International Best Selling Author

Interview with Rishi Kapoor, Founder & CEO of paus.tv – The Revolutionary Streaming Platform For Independent Creators

Interview with Daniel Liu – Co-Founder of NFT Creative Studio INFLUXO – Creating The Ronaldinho NFT Collection

Interview with Alvin Foo – Co-Founder at DAOventures, Emerging Tech & Marketing Evangelist, AI, Blockchain, DeFi

Explaining NFTs with QuHarrison Terry – Author of The NFT Handbook and Head Of Growth Marketing at Mark Cuban Companies

Kireet Khurana Biography

Summary

Kireet Khurana is an Indian animator. In his career of 12 years, he has made over 300 short films, documentary films, ad films and also directed India’s first live action-3D animation film “Toonpur Ka Superhero”.

After graduating from Sheridan College, Canada with high honours in animation film making, he started his organization 2nz Animation Co. which makes animated films – shorts, ads or documentaries in 3D/ 2D/CG etc.

He won his first President’s National Award in 1995 for the film “Mahagiri” a film about cruelty against animals. The film won two National Awards for Best Animation Film Direction and Best Animation, respectively. It also won a Certificate of Merit at the Mumbai Int’l Film Festival in 1996.

Over the years he has won 5 President’s National Awards and 3 International Awards including Japan and Austria. He has also won 15 Awards in various festivals in India and abroad. He is currently directing India’s first live-action – 3D animation combo film “Toonpur Ka Superhero”.

Personal Life

Born to pioneer Bhimsain Khurana who is considered one of India’s pioneer animators and is the winner of the prestigious president’s national award 16 times, he was born into a family that had the creativity and infrastructure required for animation. He made his first animation short film at the early age of 6.

A B.A. Economics major graduate from Mumbai University he went on to do his high honours from Sheridan College in Canada, a prime institute for animation film making. After graduating, he started his organization 2nz Animation Co. which specializes in 2D and 3D animation. He made his directorial debut with India’s first Live-Action – 3D animation film “Toonpur Ka Superhero.”

Professional Experience and Accomplishments

In his career as an animator, he has directed award-winning shorts on Child Rights for the National Film Board of Canada co-produced with UNICEF for the prestigious ‘Rights From The Heart’ series. He is the creator, director and screenplay writer for the award-winning animation series – ‘Adventures of Chhota Birbal’ which was aired on Cartoon Network in the year 2003. Chhota Birbal has the distinction of being the 1st Indian animated character to be licensed. He was also the executive producer & co-director for the live-action feature film ‘Laadli’ made for Children’s Film Society, India.

He is the director of 2nz Animation Co. established in 1996 and has executed 300+ ad films for 90+ leading brands including Coke, Pepsi, 7 Up, Kellogs, Sirf, Rin, Nestle, & for ad agencies JWT, O&M, Lowe, Mudra, etc. 2nz also caters to feature VFX, PS films and international projects.

He is also the Creative Head of the sister concern Metaphor Studios established in 2006 in Kolkata which won the Seagate Tech. excellence award for their debut production Sand-Castle. He also made his directorial debut with India’s 1st live-action-3D animation cum combo feature film “Toonpur ka Superhero” starring Ajay Devgan and Kajol. He was also the co-writer for the film.

About The Invisible Visible

THE INVISIBLE VISIBLE is a poignant ‘Impact’ documentary feature on the estimated 70 million homeless people in India. It draws attention towards these ‘invisibles’ and seeks to ‘visibilize’ them. The sordid stories of the homeless people humanize them and depict how poverty has been criminalised under an archaic, draconian law in India. The stories unfold through the lens of India’s leading crusaders – TARIQUE MOHAMMED, and his organisation members who have dedicated their lives to the homeless and destitute. The fight against injustice and violence is an ongoing one and THE INVISIBLE VISIBLE has some call to action.

Check the trailer now:

Kireet Khurana Links and Sources

https://en.wikipedia.org/wiki/Kireet_Khurana

https://www.imdb.com/name/nm0452022/

https://twitter.com/kireetk

https://in.linkedin.com/in/kireet

https://www.news18.com/news/movies/filmmaker-kireet-khurana-conventional-cinema-wont-be-around-for-too-long-4425422.html

https://filmfreeway.com/climbmedia

https://www.instagram.com/kireetkhurana/?hl=en

https://www.youandi.com/director-kireet-khurana-announces-documentary-invisible-visible

About citiesabc.com
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About openbusinesscouncil.org
https://www.openbusinesscouncil.org/

4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)

Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on

Apple Podcasts: https://podcasts.apple.com/us/podcast/dinis-guarda-citiesabc-openbusinesscouncil-series/id1510330391

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Amazon Music: https://music.amazon.com/podcasts/953a5156-823c-4e86-baeb-4fda1128e44c/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Interview Kireet Khurana, Filmmaker & Creator Of Animation Film “Toonpur Ka Superhero” – Homelessness In India: The “Invisible Visible” appeared first on OpenBusinessCouncil Directory.

SOLO is represented in three of the world’s biggest galleries and for each one an exclusive drop is created. My pieces are bought from all over the world, from art collectors to international celebrities such as Floyd Mayweather.

Within SOLO there are three different ranges.

SOLO is premium art for 3D enthusiasts.

The subjects vary widely, from Burlesque to lost deep space.

On the secondary market, this line has proven to be the best. It has a good return on investment and you are sure to sell it for more. Almost every art has 10 copies, except for a very rare art.

SOLO CULT – This is an avatar project but with a different approach. The avatar project almost always depicts faces, but I decided to move away from this concept. The line is called CULT and it depicts women’s legs, in different clothes, in different positions. It’s a new trend for my collection and it’s only recently launched, but there are already two collectors who have got them into their collection.

The only thing we have in common with the avatar projects is the number of copies. Each CULT is presented as a single copy.

SOLO PICTURE is the most expensive range of NFT paintings.

There is always a girl in every such picture, but this is the only thing that ties all the works in this direction together.

They are one-of-a-kind and in large format, if desired a collector may contact me and, for a surcharge, receive a physical copy of the artwork to be hung in one’s home.

The subject matter is always different and unique.

Now that PFP/ Avatar designs are in vogue, SOLO is still as popular as ever, since it is able to satisfy all tastes and also carries a lot of weight on the secondary market.

SOLO is not only beautiful art, but also an investment in the future.

3D art is a classic that will never go out of fashion.

https://rarible.com/broksh

https://opensea.io/collection/solo-collection

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Most ambitious NFT artist of 2021 appeared first on OpenBusinessCouncil Directory.

Boosting B2B sales is all about focusing on solving a specific problem to a very concrete and measured audience. In our digital economic days, this implies a strong digital research and a bold profile for your company, organisation or team. This is both on web, mobile, social media and concrete niche B2B networks. Even the way you appear on zoom or other video calls.

Once you have a tailored capacity and a clear understanding about what you want to sell is only when the sales process can start. This implies a bull persistence of focus. Focus on clear business segmentation. Focus on understanding your target audience and be obsessive about them. Do all the research and know everything about their product(s), companies, their long tail segmentation. Intelligence about your audience and your clients is the number one golden B2B sales rule.

After this critical intelligence and research work, you have to find a clear critical solution and problem solving ways. Only when prepared for this very specific subject and their ecosystem will you be ready to start your process and boost your B2B sales like a bull.

B2B Sales Is All About People First

B2B is about people first. Their businesses come after. Once you take on that journey of understanding your B2B segment you can concentrate all your narrative and your digital outreach -whether on web, mobile, app or social media- to reach their ecosystem, their influencers and especially the thought leaders and decision makers. This implies precision, persistence and a scientific approach down to earth data driven preparation.

Once ready, work on serious messaging and content, explaining how your solution solves their B2B problem. Your solution needs to be simple and efficient and focused on solving concrete problems. Don’t try to solve all their problems. Solve one at a time.

How do you do this?

Make sure you have a credible and solid digital presence and an outreach tailored to their segmentation. Your digital presence will be the first key to open any closed door to your audience. Your digital presence, content, narrative and team are critical.

Build the messaging, competence and outreach to the ecosystem creating engagement with them. And repeat. After your first sale, continue with a simple to buy and clear call to action similar to a subscribe solution.

7 Sales Strategies To Become A B2B Sales Superstar

Last but not least, I propose here the 7 best sales strategies to become a B2B sales superstar that will increase conversions and, therefore, revenue:

1. Smart research-driven outreach. Before you start the sales process and to dial, or send an email, do your research and obsess about knowing your audience, clients and make sure to use solutions-driven narrative and buying intent through sales knowledge and data to reach out to the right people – titles, decision makers and intel about the company and their team.

2. Cold calls work, but you need to use all the channels. You have to cold call and persist in multiple channels – can’t just be emailing. You need to cold call and can’t just dial. You have to be proactive, do it all together and repeat with the right target messaging.

3. Include as many strong calls as possible to action titles, images or video. When you send an email, a tweet or a linkedin message, make sure that the message is strong by featuring an appealing headline and is related to the person you are targeting. Using a strong title, image or video in an email, LinkedIn message or through any other digital channel creates engagement. The focus on the person being targeted and the personalisation will pay off. Doing this your B2B target person will feel like you want to talk to them specifically instead of sending a mass message.

4. Reach out with serious knowledge and intent – don’t waste time with your target audience. Get your homework done on sales-based research intelligence from the company you are targeting. Check the profile of the person you are targeting, make it count. Build a relationship.

5. Create value – connect seriously. Go to your target audience and prospect’s LinkedIn profile, website and find concrete things about their problem and something to reference in your email or connection request. This shows that you want to create value, want to talk to that person, and people find it irresistible to receive a message that is personalized to them if this communication tries to solve a specific problem in their industry. Even if they don’t reply the first time, you’ll find a connection there and from a practical standpoint, it will show up in their feed if they accept the request. Over time, they’ll feel like they know you (as long as you post often). That makes it easier for you to start the B2B sales cycle and will make it likely for them to accept the call when you make a necessary follow-up cold call.

6. Social media intelligence and engagement. Check that person’s B2B business or team multiple accounts and engage. Make sure you know them, that you really care and want to get into their network. Don’t just send a connection request to every single person at that company on LinkedIn, engage and know about them and their multiple social profiles (of course in a wise and respectful way). This will give you a faster -and smarter- shot at finding your way in by creating engagement value.

7. Find the right path and rhythm. Understand where your B2B prospect is in the sales cycle and make sure you know if the targeted person and business is possibly interested in what you are selling or not. The worst thing for a salesperson is to sell a product that does not make sense for a prospect.

Being a sales superstar means being prepared and doing your homework. Boosting sales is about having the passion, dedication, intelligence and persistence to build relationships. It is about being obsessive about solving problems and CREATE VALUE for them and for you. And we need to say this in capital letters.

Dinis Guarda

Dinis Guarda is the founder of intelligenthq.com and an author, serial entrepreneur and CEO of ztudium that manages openbusinesscouncil.org, fashionabc.org, blocksdna.com, lifesdna.com.

He creates and helps build ventures focused on global growth, 360 digital strategies, sustainable innovation, Blockchain, Fintech, AI and new emerging business models such as ICOs / tokenomics.

Dinis is the founder/CEO of ztudium that manages blocksdna / lifesdna. These products and platforms offer multiple AI P2P, fintech, blockchain, search engine and PaaS solutions in consumer wellness healthcare and life style with a global team of experts and universities.

He is the founder of coinsdna a new swiss regulated, Swiss based, institutional grade token and cryptocurrencies blockchain exchange. He is founder of DragonBloc a blockchain, AI, Fintech fund and co-founder of Freedomee project.

Dinis has created various companies namely Ztudium, a tech, digital and AI blockchain startup that builds cutting edge software, big data insights, publishes intelligenthq.com, hedgethink.com, fashionabc.org, openbusinesscouncil.org and tradersdna.com, citiesabc.com among others.

Dinis is the author of various books. His upcoming books “4IR AI Blockchain Fintech IoT Reinventing a Nation“, “How Businesses and Governments can Prosper with Fintech, Blockchain and AI?”, also the bigger case study and book (400 pages) “Blockchain, AI and Crypto Economics – The Next Tsunami?” last the “Tokenomics and ICOs – How to be good at the new digital world of finance / Crypto” will be launched in 2018.

Some of the companies Dinis created or has been involved have reached over 1 USD billions in valuation. Dinis has advised and was responsible for some top financial organisations, 100 cryptocurrencies worldwide and Fortune 500 companies.

Dinis is involved as a strategist, board member and advisor with the payments, lifestyle, blockchain reward community app Glance technologies, for whom he built the blockchain messaging / payment / loyalty software Blockimpact, the seminal Hyperloop Transportations project, Kora, and blockchain cybersecurity Privus.

He is listed in various global fintech, blockchain, AI, social media industry top lists as an influencer in position top 10/20 within 100 rankings: such as Top People In Blockchain | Cointelegraph https://top.cointelegraph.com/ and https://cryptoweekly.co/100/ .

He has been a lecturer at Copenhagen Business School, Groupe INSEEC/Monaco University and other leading world universities.

He is a shareholder of the fintech social money transfer app Moneymailme and math edutech gamification children’s app Gozoa.

Between 2014 and 2015 he was involved in creating a fabbanking.com a digital bank between Asia and Africa as Chief Commercial Officer and Marketing Officer responsible for all legal, tech and business development. Between 2009 and 2010 he was the founder of one of the world first fintech, social trading platforms tradingfloor.com for Saxo Bank. In 2011 he created the B2B platforms socialmediacouncil.org and openbusinesscouncil.org with Jamie Burke.

The post In 7 Steps: How To Boost Your B2B Sales Like A Superstar appeared first on OpenBusinessCouncil Directory.

The internet is a hugely powerful promotional tool for a business. Whether it’s through the use of clever SEO to help grow a website, a solid email marketing plan, or a creative and unique promotional video for YouTube, if a business isn’t online in some shape or form, then they’re probably not doing it right. Social media is arguably the most powerful tool of the lot, too. 

Of course, not every business necessarily needs to have an online presence, but the vast majority do. That doesn’t mean that every single business is marketing itself online in the best way possible, though. In fact, we’ve seen several horrific social media campaigns over the years, and even from some of the big boys too. Get it right, though, and a business can essentially tap into a huge and new audience, therefore growing the brand and any creative output they wish to share with the masses. Put bluntly; social media is a vitally important tool in modern-day business. 

There’s an extensive selection of different businesses promoting services, products and the like on social media also. Fitness brands have used platforms like Instagram to get a wealth of influencers on board, gaming companies have YouTubers endorsing the latest FIFA game or playing online blackjack at slotsheaven.com in the UK live to the masses, alongside food companies promoting its latest lactose-free milk on Facebook or a local butchers sharing images of its latest rump steaks to its army of local followers. It can be a saturated space, that’s for sure, but do it right and your business could witness impressive growth. 

With that in mind, here are some of the best ways to promote your business on social media. 

Join the right platform 

The most popular social media platforms are Facebook, Instagram, Twitter and the newly emerging TikTok. Each platform tends to attract different audiences or perhaps has a mix of people using them. For example, TikTok generally has a younger audience, therefore making no sense for a cruise company promoting senior cruises to use it. Assess your target audience and social media platform they’re likely to use and go from there. 

Read More: The Most Popular SMEs Industries Booming On TikTok

Create a content calendar

Content is key, making it crucial for all social media managers to have a plan. Last-minute posts and rushed images can lead to low-quality content which can harm your online community. To avoid this, create a simple content calendar to enable you to feel more organised and essentially deliver better, more thought out content. Plan your posts in advance with the relevant hashtags, images, links and any other content, and you’ll reap the rewards.

Encourage engagement

The main aim for a business when joining social media should be to create an online community and therefore encourage engagement around the business and its services, hopefully spreading more awareness in the process and ultimately helping it to grow. To feed into this, though, engagement and interaction are key. Ask questions, obtain for feedback, repost interesting content, and comment on other posts.

Don’t be spammy 

To avoid coming across as spammy with endless promotional plugs that can annoy followers, try implementing the one-in-seven rule, which basically means that for every one directly promotional post, six other posts should be content-based. Don’t sell too much or you’ll lose people. It’s that simple. 

Address problems quickly 

There’s no use in having a social media presence and hardly using it or not being responsive to your audience, therefore making it vitally important to monitor mentions and reply to any issues accordingly. Always remain professional and be friendly at all times, too.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Best Ways To Promote Your Business On Social Media appeared first on OpenBusinessCouncil Directory.

The key to any successful marketing campaign is a varied approach which looks to utilize a number of strategies to best reach the target audience. There are two such methods which have been wrongly considered to be old hat when it comes to advertising and they are SMS and email marketing. There is a widely held belief that email marketing no longer offers the return on investment than it once did, and SMS marketing, despite its clear success, is often dismissed by many in the industry. However, messages can be converted from email to SMS, ensuring that your emails are being seen immediately! 

Regardless of the myths which these campaigns carry, the combination of the two for business is a powerful strategy which can seriously help to reach clients old and new, and continue to market the business. There are a number of services which offer this option to business, email to SMS services from Edgility is a great example of a service which can help your business launch this strategy. If you do decide to opt in, here are just some of the benefits of combining these two strategies. 

Permission Based

Following the emergence of digital marketing so many agencies and businesses began to spam like crazy, and that has certainly muddied the waters of many areas of digital marketing. The beauty of both of these strategies however is that you have to get the customer’s permission before you send them information. There are also ways to send SMS campaigns that are part of the TCPA text message exemptions. This not only maintains customer happiness, it also gives you a further indication of who is interested in what you have to say. 

Full Spectrum Marketing Approach 

Broadly speaking, through the combination of the two strategies you can offer a full spectrum approach to your clients. Through email marketing you can make it personal and use this as the perfect tool to manage and build relationships between you and the customer. Coupled with this, your SMS campaign will help to secure the deal once you have created that relationship, in this respect the two strategies work collectively for your business. 

Using SMS to Set Up 

We know that shorter emails perform better, but sometimes you need to add a wealth of information to an email, when you are launching a new product for example. If you employ both SMS and email marketing strategies then you can use an SMS to prep the customer for an upcoming email. Beyond anything else, the fact that you get more characters on the SMS than you will on the subject line of an email, will give you a better chance of getting that customer engaged, without asking much from them. 

Instant Response

 Figures show that while there is a high percentage of people who check email from their phones, they are more likely to respond quickly to an SMS than they would do an email. This isn’t conducive to your business offering limited time offers or flash sales via emails. If however you have both strategies operating at the same time, then your slower burning information can be sent via email and the quick response stuff can be delivered via SMS for better and faster engagement. 

Combining two or more marketing strategies at once will always be the smartest option for your business. In most cases however those two strategies are not able to complement one another in quite the same way as email and SMS marketing are able to.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Benefits of Combining Email Marketing and SMS appeared first on OpenBusinessCouncil Directory.

Propelled by the global health pandemic this past year, the much-vaunted but oft-postponed digital transformation that’s filled reams of thought leadership blogs for the past decade happened in a few months.

However, it’s easier for some businesses to adapt than others – for instance, a digital marketing agency which already does much of its business online will find switching to 100% remote working far easier than an artisan sock suspender manufacturer.

If you’re struggling to work out how to go digital with your own specialist business, don’t panic – read these 5 erudite ways to market niche businesses online.

Google My Business

Other search engines are available, but with a near-global monopoly Google is the only game in town in many territories.

And even if you don’t yet have a website, you can stake your claim to a lucrative slice of the search giant’s online real estate with a Google My Business account. This is basically a handy free Google listing that contains a business photo, description, opening hours and contact details – bagging one is a no-brainer.

Well-designed website

If you really want to establish and cement a robust online presence, it’s worth investing in a website. It’s still the best way of showcasing your products and services, introducing customers to your brand values and facilitating online sales by setting it up for eCommerce.

You’ll need to fill your website with SEO (Search Engine Optimised) content too, so that it ranks highly on the likes of Bing and Google, while disciplines like conversion copywriting and good UX (user experience) will drive conversions like sales once people land on your site.

Convincing case studies

What you do or sell might be a little dry and technical to laypeople, but the results it can deliver for customers are probably really exciting.

This is where well-written case studies supported by attractive photos or an explainer video are really effective – for instance, Ormiston Wire is a specialist firm with lots of fascinating case studies where its products are used in everything from TV puppetry to architectural art.

Social media

Used properly, social media can be a really effective way of connecting with customers in a relaxed, conversational, yet business-driven manner online.

But if you expend too much energy on every platform, you’re likely to disappear down a rabbit hole – find the platforms where your audience actually hangs out and focus on these. For instance, LinkedIn is by far the best option for B2B firms, while Instagram is great for firms with visual products, like tattooists and craftspeople.

Video content

Video content gets lots of traction these days, especially on social media platforms like LinkedIn – so whether you want to create a short, snappy explainer video clarifying what you offer and why customers need it, or personal branding content that lets new customers put a human face to your firm, it’s worthwhile.

You don’t have to be an expert either – take a #MadeOnAMobile course with filmmaker Jon Gill and you can be creating your own corporate videos on your mobile in no time at all.

This is an article provided by our partners’ network. It does not reflect the views or opinions of our editorial team and management.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Ways To Market Niche Businesses Online appeared first on OpenBusinessCouncil Directory.

The concept of digital marketing is not exactly a new one. Indeed, thousands of companies have employed some form of an online marketing strategy over the past five-plus years. As a result, there are millions of pieces of old marketing content –– blogs, landing pages, social media posts (etc.) –– that professionals may not have reviewed in years. Old content like that presents a massive opportunity for progressive marketers, if they’re able to repurpose it effectively. Thankfully, with just a few adjustments, marketers can often revitalize and repackage old content to great success.

Step #1 Identify Opportunities

Not all old content is worth saving. Some content is so outdated that it’s just not worth reviewing. A blog post predicting the outcome of the 2008 presidential election isn’t likely to garner much traffic in 2020. Similarly, other pieces of marketing content may not be good candidates for reoptimization. Should one of your blog posts from several years ago attain a high ranking on key SERPs, then it’s probably best to leave it alone. Don’t fix what isn’t broken!

The best old content to repurpose generally contains some bits of useful information but may not have performed up to your expectations in the past.

Step #2 Update & Revise

The simplest, and perhaps the most meaningful way to repurpose old content, is to update it for a new audience. The nature of business changes all the time, which means that it’s a good idea to regularly review your old work and to update it to meet modern standards. It’s not beneficial for a marketing company to promote a blog that encourages old SEO tactics that fell out of favor several years ago, for example. What’s more, it may also be a good idea to include additional relevant information that you may have missed in your first publication.

Step #3 Change the Medium

Sometimes marketing teams may convey a compelling message, but make the mistake of sending it out across the wrong medium. Upon review, marketers may find that an old social media post would function better as an advertisement. Or information in an old blog post would be better  displayed in an infographic. Or perhaps several old pieces of content should be consolidated into a single pillar page. Regardless of how you restructure your old content, doing so can help you get traffic to your website –– particularly if you’re struggling with creating new content.

Conclusion

Businesses across industries can benefit from repurposing and repackaging old content. A blog about lab equipment like 2 ml cryovials could provide new value for scientists working in 2020. Or a landing page about remote employment best practices may contain newly relevant information for professionals switching to a work-from-home setup. By focusing on bringing the best out of old content, marketers can deliver positive outcomes in an innovative way.

This is an article provided by our partners’ network. It does not reflect the views or opinions of our editorial team and management.

 Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How to Effectively Repurpose Old Digital Marketing Content appeared first on OpenBusinessCouncil Directory.

· Cartoony noonoouri is the second biggest virtual influencer – she could earn £1.3million by the end of the year

· Miquela’s virtual rival Bermuda claims fourth place – she could earn £440,182.48 in 2020

· Robot influencers earn up to 252 times more than the average UK salary!

The number of Instagram influencers has increased dramatically over the past few months, with interest rising by 137% since March.

But what if you discovered some influencers were earning 200 times more than you, and they’re not even real people? The rise of virtual influencers on Instagram has led OnBuy, with the help of Influencer Marketing Hub’s Sponsored Post Calculator, to investigate who is making the biggest waves and just how much they are earning. Let’s take a look at the results:

Claiming first place is the famous Lil Miquela (a.k.a. Miquela). 2.5million followers and a new music video proves her social influence, and she’s predicted to earn a staggering £8,960,649.43 before year is out. That’s 252 times more than the UK’s average annual salary**!

The second biggest robot influencer on the scene is noonoouri. Her image is more cartoony than Miquela, but her reach is no less realistic! Lobbying for issues such as the environment, equality and animal cruelty, she could earn a staggering £2,273,555.65 this year.

Japanese virtual girl imma jumps into third place. Providing a glimpse into Japanese art, culture and film, her kawaii posts reach 237,000 users and earn her £498,303.44 a year.

Miquela’s fictional rival on the Instagram scene is Bermuda, who claims fourth. It appears the marketing stunt that created this rivalry was a success, as she’s predicted to earn £440,182.48 this year alone!

Fifth, sixth and seventh place go to Bermuda’s on-off boyfriend Blawko who will rack up £159,326.38, Shudu who’s predicted to achieve £96,108.14 before 2021, and Ami Yamato who’ll earn £53,400.86.

To make the top ten, other entries include:

· RIA (@ria_ria_tokyo) – £34,895.75 yearly earnings

· Plustic boy (@plusticboy) – £34,405.85 yearly earnings

· Lil Wavi (@lil_wavi) – £31,125.46 yearly earnings

Not all virtual influencers make waves as big as the top ten. In 20th place is Mabô, whose character is well-designed and interesting, but the small number of followers and posts means she will only earn £17.36.

She is followed by Africa’s first virtual influencer Aba Wils in 19th place, who is still yet to find fame – she will earn just £223.71. Robot influencers are still a relatively new concept, however, so it may be interesting to see how those further down the table will fare in a couple of years!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Research Finds Lil Miquela to be the Top Earning Robot Influencer Making Nearly £ 9 Million Per Year appeared first on OpenBusinessCouncil Directory.