SOLO is represented in three of the world’s biggest galleries and for each one an exclusive drop is created. My pieces are bought from all over the world, from art collectors to international celebrities such as Floyd Mayweather.

Within SOLO there are three different ranges.

SOLO is premium art for 3D enthusiasts.

The subjects vary widely, from Burlesque to lost deep space.

On the secondary market, this line has proven to be the best. It has a good return on investment and you are sure to sell it for more. Almost every art has 10 copies, except for a very rare art.

SOLO CULT – This is an avatar project but with a different approach. The avatar project almost always depicts faces, but I decided to move away from this concept. The line is called CULT and it depicts women’s legs, in different clothes, in different positions. It’s a new trend for my collection and it’s only recently launched, but there are already two collectors who have got them into their collection.

The only thing we have in common with the avatar projects is the number of copies. Each CULT is presented as a single copy.

SOLO PICTURE is the most expensive range of NFT paintings.

There is always a girl in every such picture, but this is the only thing that ties all the works in this direction together.

They are one-of-a-kind and in large format, if desired a collector may contact me and, for a surcharge, receive a physical copy of the artwork to be hung in one’s home.

The subject matter is always different and unique.

Now that PFP/ Avatar designs are in vogue, SOLO is still as popular as ever, since it is able to satisfy all tastes and also carries a lot of weight on the secondary market.

SOLO is not only beautiful art, but also an investment in the future.

3D art is a classic that will never go out of fashion.

https://rarible.com/broksh

https://opensea.io/collection/solo-collection

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Most ambitious NFT artist of 2021 appeared first on OpenBusinessCouncil Directory.

Research shows that marketing firms that achieve beyond their revenue goals are able to do so by applying personalization techniques 83% of the time.

Gone are the days when marketers used to plan and execute a campaign based on mere assumptions or a gut feeling about audiences. Today, marketing campaigns are driven by a more reliable method – audience data.

What does your target audience want? What do audiences think about your brand? Is your marketing campaign in alignment with your audience’s needs?

These are some key aspects that you need to know to make your marketing campaign a success.

There is no better way than getting the answers from the audiences themselves.

Businesses are now relying on big data resources to get accurate customer insights that can add value to their marketing efforts.

Why not give your marketing campaigns the power of such big data?

Here are some ways in which audience data can elevate your marketing strategies:

Helps you reach your target audience at the right time

A major proportion of your marketing success depends on timing. Your product/ service may be efficient at addressing an existing customer problem or may make their lives better in some way. To enable your product/service to attain its goal, it has to reach the target audience at the right time.

In traditional marketing, marketers leverage limited market research data accessible at that point of time, and their beliefs regarding the target audience, to make marketing decisions. This method may yield results, but not with consistency. There is a risk of failure in this trial-and-error-based approach.

Data-driven marketing businesses, on the contrary, support their marketing decisions with data. They may use the services of big data companies or employ in-house big data systems to get accurate, deeper, and comprehensive information about target audiences.

What’s more? They can even get access to real-time customer data that can be a complete game-changer for the campaign.

Gives you valuable insights for personalization

Successful marketing campaigns are those that engage with their audiences. Engagement is possible only when your marketing is customer-focused and relevant to their lives. You cannot inspire trust for your brand or marketing message in audiences unless you personalize.

Audience data helps you overcome the drawback of insufficient or inaccurate audience data by giving you key insights such as audience demography, online behavior, purchase history, and pain points.

These insights, among others, enable you to personalize your marketing message and convert it into a one-to-one brand communication with your target audience.

Does this strategy work?

Research reveals that companies that conceive marketing strategies based on their audience data earn anywhere from 5 to 8 times more revenue on their allotted budgets. With fact-based personalization, you can expand the potential of your strategies for maximum marketing success.

Gives you access to customer information across marketing channels

Data-driven marketing strategies are based on data collection from multiple channels where your customers may have a presence. You get access to streams of data across sources. These include television, radio, and news sources; search engines; social media; apps; and media such as videos and podcasts.

This is high-quality data because it is coming straight from your target audience. You can convert this huge volume of data into crucial intelligence for your marketing campaigns. For example, you can identify channels that have the best customer presence.

You can apply your marketing campaigns to these channels. Your marketing will have the maximum possible reach.

Data-driven campaigns will be more in tune with your customer expectations. With efficient big data planning, you can even create a highly one-to-one marketing experience for your customers. 

Provides insights into your most valuable customers

The beauty of data-driven marketing is that the marketing and brand success you experience is not temporary. Big data systems can be integrated with your existing CRM systems or predictive analysis systems to create customer profiles and predict their purchase behaviors.

The entire infrastructure gives you critical customer insights, such as their purchase patterns and sales potential. You can identify customer profiles that mean revenue for your business and those that are superficial leads.

This is critical business intelligence that helps you focus on your most important customers. Data-driven insights also enable you to acquire new customers and strengthen relationships with existing customers.

Helps you deliver super-performing products/services

There is no better marketing than a high-quality product/service.

Deliver the best product/service that your customers are happy about, and watch your customers become your brand ambassadors.

Audience data empowers you with insights required to develop such products or services. Inputs such as target audience needs, demography, and expectations can help you improve your product development. You will increase your chances of product or service success with a fact-based approach to development.

Helps deliver outstanding customer experiences

With data-driven marketing, you can predict your customers’ brand expectations. You can reach out to them with the right marketing message at the right time. You can communicate brand messages that you know will make the right impact.

This is also an opportunity to upsell or cross-sell other products/services. But you will be doing so knowing that your customers are in need of a specific product/service. As a result, the experience will be outstanding for your customers.

When you do so consistently, you create loyal brand followers.

In conclusion

87% of marketing professionals believe that their organization’s data assets are poorly utilized. 64% believe that marketing efforts based on data are critical to their organization’s success.

These insights are an opportunity to realize the value of your data assets. Leverage your company’s big data assets for developing well-planned marketing strategies. It is a valuable opportunity to make your brand stand out!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How Audience Data Can Help Your Company with Marketing Strategies appeared first on OpenBusinessCouncil Directory.

Looking for a job can be exhausting, especially if you’re looking for your first job ever or changing your career path altogether. Fortunately, there are more and more offers out there for people with no previous experience in a given field than you’d imagine. What is more, many of them are great opportunities for people without postsecondary education or a degree.

No experience doesn’t necessarily have to mean entry-level positions. Still, if you’re aiming to find something with a little bit less responsibility or have little or no experience at all, you can look for offers with on-the-job training.

Additionally, there are plenty of great entry-level positions across all industries that pay well, so you can make a good living, gain work experience, and then move up in the profession. There’s a lot you can do with just your high school diploma or with your brand new bachelor’s degree.

Does that sound interesting to you? If so, here are some of the best jobs with high demand for workers and no prior experience needed!

Internship or Trainee Positions

When they have an entry-level position open, many companies want to hire people with no experience to serve as interns, trainees, or apprentices. These positions usually come with less pay, but you can always ask up front how much money you’re going to make and try to negotiate if possible. These jobs are a perfect way to get your foot in the door of a company and build your position up in just a few years.

What is more, these positions often offer on-the-job training. If you think that your soft skills make you stand out of the crowd, try setting your job alert for customer service representative jobs. If you’re looking for something more specific, there are employers who are looking for garage door technicians able to install openers such as innovative Craftsman 1/2 hp chain drive garage door opener. Jobs like these only require that you’re able to learn things quickly and are willing to put in the effort.

Customer-Facing Positions

If you like to work with people, don’t mind solving lots of different problems on a day-to-day basis, and want to work on your customer service skills, look for openings for a social media manager!

A position like this often happens to be an entry-level job, but at the same time, it would be helpful if you knew your way around social media like Facebook or Instagram. You can also try something a little bit different, though. For instance, if you don’t mind making a lot of phone calls and you’re quick when working on a computer, virtual assistants are always in high demand!

Ground Maintenance Worker

A wide range of skills can be helpful if you decide to join the always-growing landscaping industry. One of the easiest ways to enter this field is to find a position as a ground maintenance worker, which requires very little training and usually no previous experience.

Before applying, you should keep in mind that sometimes you might have to work in some more remote locations. If it turns out that this job is something you enjoy doing, there’s a possibility of undergoing some more advanced training and becoming a full-time landscaper!

Medical Field

It might sound surprising, but even in the medical field, there are some entry-level jobs available. Working in a hospital is a dream for some people, and becoming a medical assistant is a great way to start a career that will help you gain a lot of valuable experience.

Medical assistants do everything from communicating with patients to working the front desk of a doctor’s office. As they get more experienced, they are often given the opportunity to choose a medical specialty, which can be a great pathway to a higher position. This would require getting a postsecondary certificate, which is a certificate that requires the equivalent of less than four academic years of full-time college-level study.

While already in the medical field, you might also be interested in doing a medical billing course that would allow you to become a medical biller. A medical biller is a person who handles the communication between the doctor’s office and insurance companies, and it’s an excellent job for detail-oriented people who don’t mind doing a lot of similar tasks every day. You can also check here for more information about medical billing.

Many entry-level jobs postings in this field require a few months of experience or training, meaning you can take a course and count that as your experience.

Real Estate

Did you know that to become a real estate agent, you’ll only need your high school diploma and a special course, and, aside from that, no previous experience is required? If you’ve got the spirit of an entrepreneur and consider yourself a people person, these qualities will serve you well in this profession!

Because of the fact that most real estate agents work on commission, the more you sell, the more you make. Also, the housing market in Arizona is constantly growing as more and more people move here every year.

Most brokers and sales agents are self-employed, and although they often work irregular hours, many can set their schedules and adjust them to their needs, which makes being a real estate agent an attractive profession.

Law Enforcement

Law enforcement agencies in Arizona are always hiring! The demand for new employers is high, as this field is experiencing a lot of job growth. The education typically required to enter the occupation ranges from a high school diploma to a college degree.

Most police officers must graduate from their agency’s training academy, which usually takes about 13 to 19 weeks, before completing on-the-job training. If, as a child, you always dreamed of becoming a police officer, it’s a perfect time to turn these dreams into reality!

Conclusion

When looking for a job, use the opportunity to figure out what you want to do. Just because you start in a specific career doesn’t mean that that’s what you have to do until you retire. If you have been working as a restaurant server and want a different job title, don’t worry about your lack of experience in other fields. As you can see, plenty of exciting jobs require minimal or no experience at all!

However, remember to be cautious when you decide to change jobs and avoid switching too often in a short period, as it can be a red flag for future employers. If at any point in time your current position isn’t a good fit anymore, don’t be afraid to look for other jobs. It is definitely worth the hassle!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 6 Best No-Experience-Needed Jobs in Arizona Right Now appeared first on OpenBusinessCouncil Directory.

Transport is a crucially important part of any business – whether for employees travelling to and from clients and the office, executives travelling to meetings or for the safe delivery of goods and services. With businesses opening back up fully following the ravages of the COVID-19 pandemic, and hybrid-working becoming a new normal for many businesses, it may be time to introduce a company car program in your business to facilitate easy travel for yourself and your staff. But choosing which models to offer can be a difficult task. Here are three of the chief things you should consider before choosing a company car.

Sizing

The size of your company car should very much depend on your role, and the kind of tasks you intend to undertake using it. For example, as a tradesperson or travelling engineer, you may need a significant amount of boot space for your equipment – necessitating the use of a van for your work.

As a salesperson or executive, you would instead be looking for a statement car, with enough room for comfortable drives up and down the country – meaning an executive saloon car would be better suited for you. Lastly, if your business is entirely city-based, you might want to consider a cheaper – and smaller – hatchback solution, enabling you to comfortably nip down alleyways and fit in compact car parking spots with ease.

Electric, Fuel or Hybrid?

The next consideration for you to make is your new company car’s fuel type. Should you opt for a fossil-fuel powered car, a new electric vehicle or a hybrid model? With the UK government set to ban the sale of new petrol and diesel cars in 2030, the country seems to be slowly moving away from fossil fuels as a fuel source for cars, meaning choosing an electric vehicle could be the right choice not only environmentally but also with regard to infrastructure.

However, while current electric vehicles have an impressive range, charging points are harder to come by than petrol stations – meaning if you’re likely to be making a lot of long journeys, petrol cars could edge ahead.

If the kind of driving you would be doing incorporates both city driving and cross-country, consider a hybrid alternative, wherein petrol is used for long-distance, high-speed driving and an electric battery kicks in for more economical city driving.

Cost Efficiency

Cost efficiency is an important factor to weigh up when looking at a company car – the cost of the car in and of itself is not the only cost the car will have to your business. There is road tax based on emissions, service costs, and you will also have to factor in motor trade insurance, a must-have for businesses with regard to company cars.

Altogether, will the cost of this new vehicle, and the overheads associated with it, be justified by the use it will receive? If the answer is no, you may have to refine your search for cheaper models, lowering certain expectations in the process.

Are you looking for a new company car to help you with your work? Take on some of these considerations when conducting your search and you should be left with the perfect company vehicle.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Three Things to Consider When Choosing a Company Car appeared first on OpenBusinessCouncil Directory.

Whether your expanding, downsizing, or simply just want a change of scenery, moving an entire business to a new office can be a tremendously precarious affair, so taking steps to avoid potential pitfalls is a must.

Once you get settled, it will likely have all been worth it, although it might not feel like that in the heat of the moment.

Here are some hurdles and challenges to watch out for along the way.

The Cost of Utilities

It can be easy to get caught up in the immediacy of the move, which unfortunately means that some of the fundamentals suffer from it.

One such fundamental is the prospect of utilities. Failing to account for your new suppliers could lead to some annoying and potentially damaging hidden costs later on down the line.

Taking a preemptive approach and finding your new suppliers ahead of the move can help you find the ideal company, and thanks to great online platforms like Business Water Quotes, this can be done at the touch of a button.

Downtime

Perhaps one of the most frustrating parts of relocating a business is the concept of downtime.

The longer your doors are closed for trading, the more income you will be missing out on. There are some measures to put in place to reduce this, however, such as:

• Moving Certain Processes to the Cloud – Cloud computing and its wonderful accessibility bonuses can come in handy when you need to up sticks and move, so moving a few of your processes to the virtual world might be able to reduce downtime.
• Making a Gradual Move – You might be able to cut downtime by moving in stages, especially if your employees need some time to sort out their own logistics.
• Embrace Remote/Hybrid Working – Offering your staff the opportunity to work from home or come into the new office could solve the problem, provided you have the digital infrastructure to support this.

Tax Laws

Depending on where you plan to move to, there might be different rules and regulations surrounding taxes.

It is crucial to check this out way in advance of the move to avoid any accidental wrongdoings.

Whether this is different tax rates or there is a state-imposed tax on a process that you previously did not pay tax on, doing your research is a must.

This can also help you better develop an accurate and reliable moving budget, so it should be one of the first priorities on your moving prep list.

Think About the Customer

Thinking about how the customer might be impacted by your move can help you prepare your organization for the move – this might be especially important if you are moving with a brick-and-mortar store.

Customers need to know where to find you and how to contact you, so do not forget to update your contact details on your website or on any platform that has your information, for that matter.

Making an announcement on social media is also a good way to make your move more visible to customers. After all, they are the ones who need to access your goods!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Preparing to Move Your Business to a New Office? Watch Out for These Pitfalls appeared first on OpenBusinessCouncil Directory.

However, there are several niche sectors or voids in the marketplace that entrepreneurs may fill, allowing them to capitalize on unmet market needs while also placing their best effort forward in the corporate world.

What Business To Start After COVID-19

If you have the skills, and you’re looking to start your own business or modify the goods and/or services you currently offer to a dynamic economy, here are 10 ideas to explore.

●     Pets Services

The huge increase in pet adoptions as a result of the COVID-19 lockdowns was a positive outcome. Shelters around the country saw a 700 percent rise in adoptions and caring in 2020 compared to 2019. Animal products such as handcrafted treats and toys, as well as online pet training seminars, are in a growing market right now. So, this is an opportunity for a new business.

●     Handmade Beauty Kits

Consumers who want to treat themselves at home rather than in a salon will appreciate DIY home beauty items and packages. Industry analysts predict that holistic health and self-care items, such as facial creams, oils, and aroma products, would continue to be in high demand for the near future, even as the virus has passed.

●     Clearing Services

Cleanup and disinfecting products rushed off the shelves in 2020, and many business cleaning services were in greater supply than they had ever been. Manufacturers and building owners will continue to seek these cleaning services when more businesses reopen to the public, especially colleges and universities, to minimize the risk of viruses and bacteria and guarantee their workers feel safe and secure.

●     Education Toys

Even after schools are reopened to in-person classes or hybrid learning, parents and students continue to come up with new ways to stimulate analytical thinking and imaginative stimulation. Entrepreneurs with a love for knowledge have a fantastic chance to move in and fulfill the educational toys and activities market gap.

●     Personal Training Online

Entrepreneurs with a desire for health and a degree in physical education, exercise physiology, nutrition, or sports medicine can offer online courses or one session to the work(out)-at-home public.

●     Virtual Career Consulting

Starting a virtual resume editing and consulting firm allows those with expert manners knowledge and a love for helping others to commercialize their talents and mission. This is ideal for businesses with a personal stake in personal training and advising. You can use a professional localization service to explore your business and make it visible to others. It’s easy-peasy, you can work on a laptop anywhere in the world and all the world will know about you.

●     Device Cleaning Services

COVID-19 placed the importance of cleanliness at the forefront of everyone’s consciousness, as well as greater consumption of resources to remain connected. Entrepreneurs can dominate a specialized industry by integrating the two demands of technology and cleaning large items and providing quick response and exceptional customer service.

●     Handmade Products

The pandemic demonstrated both the resiliency of stores selling online and the need of citizens looking to support small and medium enterprises. For ambitious sellers of handcrafted goods such as knitted cloths, flavored olive oil, and other items, online shops are the greatest option.

●     Transcription Services

Transcription services, which involve hearing audio recordings and preserving them in written form. It always has been and will remain to be a different business that can meet the needs of diverse sectors. However, if you need some help with the written form, you can always use the best translating websites to help you out. Transcription services, which are most commonly employed in the medical industry, are a fascinating online business.

●     Visual Team-Building

The number of businesses adopting permanent online work practices as a result of COVID-19 continues to increase. You can propose to plan it for them if they don’t have time to design and organize their unique virtual events.

Now you know which business will thrive post-pandemic, so it’s up to you to decide which one you will lead.

Summary

Workplaces would never be the same after this. The COVID-19 pandemic will revolutionize the way we work, much as 9/11 changed the way the globe travels. These transformations will affect how people move, access workplaces, engage with others, handle responsibilities, and much more. So, you have a few ideas on how you can help people post-COVID-19 and still earn some money.

BIO:

Merissa Moore is a writer, strategist, and analyst who specializes in content creation. She enjoys conducting studies on a wide range of issues and sharing her extensive expertise with the general audience. She enjoys taking holidays and visiting new locations in her spare time.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 10 Ways To Get Global in Post-Quarantine World for Business appeared first on OpenBusinessCouncil Directory.

NTFs Uprising

NFTs are making blockchain technology and all ideologies of decentralisation and the metaverse become mainstream. And this is much more than just the waves around NFTs trading and speculation on digital pieces of art of NBA sports collectives. This is something much deeper and radical. This year, an NFT by an artist Beeple was sold for $69 million – making him one of the best paid living artists. This shows how this industry is at the brink of becoming something big. “NFT sales topped $2 billion in the first quarter, with twice as many buyers as sellers”. – Robert Frank, CNBC

Citiesabc Ultimate Guide To Non Fungen Tokens NFTs Book

This citiesabc ultimate guide to Non Fungen Tokens NFTs book offers a helicopter view on why NFTs innovative blockchain technology are changing and disrupting the art world, the creative industries, the business world and the digital foundations of our society as a whole.

As we digitise the world economy, we create digital twins of everything around us and build an ever expanding digital ecosystem. Some call this ecosystem, metaverse, which is now part of our society and economy. It is a system that is radically transforming our  world, and also redefining the way we behave on the virtual metaverse. One can say that this new wave of digital assets is ushering us into the super smart society 5.0 faster than ever before.

The process of making an NFT is actually quite simple and straightforward. There are two key stages in the process of creating a NFT: the first is choosing a blockchain on which to build the NFT, and the second is minting the NFT. ‘Minting’ is blockchain-speak for ‘licensing and selling’. These two simple steps are everything needed to make a digital collective, content or art to be NFT certified, hence, unique in the entire virtual metaverse.

Some of the most well-known NFT marketplaces include OpenSea, Rarible, SuperRare, Foundation,  Atomic Market, NiftGateway, NBA Top Shots. Although NFTs can be sold in almost any auction house. The Beeple case is a perfect example of this as he sold his NFT art through a digital auction organized by Christie’s.

The book will explore various topics, including: History of NFTs, NFTs as digital product to sell – who own what – IP , NFTs and IP, NFTs ownership of assets, revenues and legal implications, Top industries being changed and disrupted by NFTs, The major NFTs marketplaces, and more.

“NFTs critical element makes it a one-of-a-kind solution when it comes to creating art digital properties and any other collectibles that through the NFTs unique technology can get authenticated using its fabrics of blockchain technology and purchased using digital wallets by cryptocurrencies, and also debit or credit cards. 

The breadth of NFTs is just beginning now and more developments are happening as we write this book”. – Dinis Guarda

About The Author

The author, Dinis Guarda is a prolific author of books including “4IR: AI, Blockchain, Fintech Reinventing a Nation”, “How Businesses and Governments Can Prosper with Fintech”, “Blockchain and AI?”, and “Blockchain AI Crypto Economics”. Guarda has been listed in global fintech, blockchain, AI, social media industry top influencer rankings: Top People In Blockchain by Cointelegraph 2019, The Artificial Intelligence Power 100. Other contributors include Karolina Makuch, Maria Lusitano and William Hosie.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post New Book: NTFs Uprising – The citiesabc Ultimate Guide To Non-Fungible-Tokens By Dinis Guarda And Guests appeared first on OpenBusinessCouncil Directory.

Why this book matters:

• Clearly demonstrates the growing impact of machine learning and data analytics and how this is transforming customer insights
• Combines an academic overview of machine learning with industry information providing a unique bridge between the two
• Includes practical case studies from well-known companies from a variety of industries such as marketing, IT, banking, and telecommunications
• Reveals the opportunities and challenges of the transformation process for businesses in general and for customer insights in particular
• Gives support for those who consider the machine age of customer insight as a big opportunity and convinces those who are still skeptical by means of practical use cases
• Short, concise chapters written by outstanding thought leaders from renowned universities in Europe & the US and from innovative firms in different industries
• An essential read for professionals, researchers, and students alike

We are now entering a new machine age. Emerging machine learning technologies are reaching the mainstream, transforming the way business value is created, and the race to harness the benefits for better insight-based decision making is on.

Across industries, players are affected by the pace of progress of machine learning tools, developing technologies and the abundance of data, but businesses must master these new capabilities to generate the insights that will enable them to thrive in this new age.

New book, The Machine Age of Customer Insight offers a short pit stop in the race for better, faster customer insights from machine learning tools. It explains the transformation, its growing impact, and the necessary capabilities for organisations to invest in. It provides a comprehensive, practical overview which addresses both academics and practitioners providing a unique bridge between the two.

The Machine Age of Customer Insight illustrates the opportunities and challenges of the transformation process for businesses in general, and specifically for customer insights which has been accelerated by the pandemic, drawing upon case studies of how well-known companies have gained a competitive advantage by transforming customer insights into business value. It also discusses the success factors in using machine learning tools including using data privacy for competitive advantage and data collection and the experience economy.

Written by leading thought leaders from renowned universities in Europe and the United States as well as from innovative firms, this book is divided in three sections which explore key areas:

. How the field of customer insights is being transformed

. Analytical tools which can generate customer insights

. How the management of customer insights can lead to success

Each section includes short, concise chapters written by the different thought leaders on topics of their expertise. It is an essential read for business leaders, students, researchers, and professionals alike.

The Machine Age of Customer Insight by Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, and Pia Burghartz, published by Emerald, available on Amazon.

EXCLUSIVE ARTICLES AND INTERVIEWS AVAILABLE:

The authors of The Machine Age of Customer Insight are highly respected thought leaders in their field, and are available for expert comment, guest articles and interviews on a range of customer insight and AI topics including:

. 5 ways AI is transforming customer insights

. How voice and facial coding can be used in market research

. Leveraging customer insights with 5G

. Machine learning tools: a brief overview

. A step-by-step guide for data scraping

. How data privacy will be a drive for competitive advantage

. What is the experience economy and should your company care?

. How to turn business data into business value

. How the pandemic has accelerated AI customer insights

About the authors:

Dr. Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche AG and lecturer at Sigmund Freud University Vienna.

Prof. Dr. Michael Löffler is Vice President for Sales Planning and Strategy at Porsche AG, leading several departments responsible for sales and marketing strategy, worldwide training, organisational development, and innovation.

Prof. Dr. Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies.

Prof. Dr. Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science.

Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers’ acceptance of autonomous driving and shared mobility.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Welcome to the age of better, faster, more valuable customer insights appeared first on OpenBusinessCouncil Directory.

From social media, email, content and search marketing, to advertising, the possibilities are endless for today’s digital marketers. Yet too many fail to see revenue generated from their digital advertising.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment.

New book, Dynamic Digital Marketing  contains 8 Powerful Ways to Market Your Business Online. From search engine optimisation to brand-boosting strategies, author Dawn McGruer explains how any business or individual can increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customer.

“It’s rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you.

If you are an entrepreneur or business owner and your bottom line depends on understanding and embracing digital marketing this book is for you.

In fact, Dawn has a wonderfully easy writing style that makes it easy to both read and absorb and to me that is really important.

There is no point buying a book just for it to sit on the shelf. I wouldn’t really call it a book, I’d call it a handbook – and the more you use it, the more impact you’ll have; on your customers and your bottom line.” – Shaa Wasmund MBE | Best Selling Author, Entrepreneur & Speaker

Dawn is an expert at making businesses and brands shine online. Passionate about helping entrepreneurs and organisations maximise their digital marketing profits, she developed her multi-award-winning framework – the Dynamic Digital Marketing Model – which reveals the specific daily actions to drive profits and save time money and effort.

Offering step-by-step guidance, Dynamic Digital Marketing is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes, showing readers how to use the model to market their business online whilst transforming themselves into a proficient digital marketer.

“If you want to keep ahead of your competitors in the digital age then Dawn McGruer’s book lays out the steps to market your business and revolutionise your online presence – Perfect for any age at any stage!” – Andy Harrington | Sunday Times Best Selling Author Passion Into Profit Founder of The Professional Speakers Academy

Based on the author’s 20 years’ experience in digital marketing, readers will learn how to:

• Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers

• Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more

• Amplify their brand, cultivate customers, and increase profits

• Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in their overall digital marketing strategy

Whether readers are just entering the world of digital marketing or have had an internet presence for some time, Dynamic Digital Marketing contains valuable insights for all into what works – and what doesn’t.

Dynamic Digital Marketing will be available in hardcover and e-book priced £23.99 wherever books and ebooks are sold

The Author

Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success.

• Dynamic Digital Marketing

• By Dawn McGruer

• Out Now

• Paperback Version: £23.99

Other Books

https://www.openbusinesscouncil.org/culture-fix-the-game-changing-playbook-to-transform-workplace-culture-and-boost-productivity/

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post NEW BOOK: Dynamic Digital Marketing appeared first on OpenBusinessCouncil Directory.

While a positive company culture can lead to higher productivity, sales and fewer absences at work, a poor one can lead to bullying, harassment and reduce overall productivity. Culture has a value, it is the key to success for every organisation. New book Culture Fix: How to Create a Great Place to Work shows how this culture can make the difference.

Colin D Ellis has worked with companies all over the world including Red Bull, Thomson Reuters and in New Zealand and Australia’s government to help them transform their cultures – from boosting happiness at work to tackling harassment and bullying – in order to improve productivity and employee experience. In a competitive jobs market, this is essential to attracting – and retaining – top talent. As flexible and remote working is becoming the norm, he reveals how to ensure this doesn’t negatively impact the drive, cohesion, shared purpose and innovation of teams.

Culture Fix: How to Create a Great Place to Work is a game-changing playbook for building an enviable company culture. This practical book will teach CEOs, managers and team leaders to build self-motivating teams that not only bring value but create a fantastic employee experience.

Why this book matters:

• 92% Of senior executives cited cultural change as a critical driver to increase their company values, but only 16% said their culture was where it needed to be.

• Poor company culture can lead to workplace bullying, harassment, lack of productivity.

• Vibrant company cultures can lead to higher productivity, sales and led to fewer absences and safety incidents.

• In the developing world of AI and machine learning, developing emotionally intelligent teams has never been more important.

• Millennials are prioritising organisations that offer purpose and a great culture over money

• Contains exclusive case studies from HSBC, Zappos, Google, government, business, hospital trauma teams and Manchester United.

Culture Fix is based on the six pillars of company culture: Personality & Communication, Vision, Values, Behaviour, Collaboration and Innovation. Readers of the book will learn how to build an aspirational vision for teams and organisations; a practical advice on culture, based on real world case studies; the importance of emotional intelligence in a successful team; how to determine if your current team is stagnant and the needed skills to manage diverse teams, from remote workers to crossing cultural barriers.

A practical, insightful, honest and funny, book, Culture Fix shows how to create a workplace where brilliant people can accomplish brilliant things.

The Author

Colin D Ellis is an expert on workplace cultures and project management, as well as an award-winning international speaker. Colin is the author of two books, Culture Fix and The Project Book. He works with organisations and people around the world to help them change the way they get things done and creates cultures where brilliant employees thrive. Colin grew up in Liverpool in the UK, but has since lived and worked across the globe. He travels frequently and is currently based in Melbourne, Australia.

• Culture Fix: How to Create a Great Place to Work

• By Colin D Ellis

• Out Now

• Paperback Version: £10.31

https://www.openbusinesscouncil.org/all-about-4ir-ai-blockchain-fintech-iot/

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Culture Fix: The Game-Changing Playbook To Transform Workplace Culture And Boost Productivity appeared first on OpenBusinessCouncil Directory.