It takes a lot of time and a huge amount of effort to establish your business and make it grow. Therefore, what you achieve as your own brand and your online and offline reputation are important for your success. You may want to use a brand management company such as russells.co.uk who will be able to do the hard work or advise on what you need to do. But even if you employ someone to do this for you, you still need to understand the key facts. There are a few things you need to think about to manage your brand and your business reputation. Here are five key facts for brand management & reputation essentials for businesses.
SEO matters
Having a recognisable brand name is essential for customers trust and confidence in your business. This is why excellent SEO is very important when managing your brand online. High ranking in search results are key way to get your brand noticed and improve your reputation. Both with new and existing customers. Wherever your brand is in terms of business, whether you are well established or just starting out, you need to keep on top of your SEO strategy to ensure your brand stays visible.
Good Public Relations are key
A PR team can do things like improve brand perception, increase media presence across different mediums and counter or limit damage from any negative comment. You can also engage with customers and learn from customer experiences in an organised well-thought out way. It’s important to be careful how you talk to your customers, your tone of voice, leisurely or uptight behavior may impact on their decision making. That’s why it’s important to know how to address someone properly and steer the conversation in the right direction. If you are not comfortable dealing with customers and media, definitely attend a media training workshop to improve your PR skills. As your business grows it is key to have a good PR team behind you. They will set up interviews and enter you for awards promoting your business reputation and brand even further.
User friendly is best
Customers don’t want to have to deal with complicated websites and difficulty finding what they are looking for. Make sure your website is clear and easy for your customers to use. This is where a good website developer comes in. Design your website exactly how you would like to use it. Make it clear what your brand represents and make it easy to find and purchase your products or services. Another tip is to use a well-established payment processing company so your customers are confident to make payments through your website.
Social Media is an excellent tool
When it comes to brand management and exposure social media is now increasingly important. It is also an excellent most often free way to get your brand noticed. Engaging with your customers via social media platforms makes your business accessible and more personal. It is also a quick and easy way to reach your customers, get feedback and deal with complaints and queries. Being visible on social media will promote trust in your brand and the visibility will improve your business reputation.
Marketing is continuous cycle
Content marketing is something that should be done routinely to keep your business noticed and fresh. You should produce good lead-generating content across different channels to raise brand awareness and improve your reputation. By putting your brand out there and being involved in relevant and interesting content you will improve your website visits and increase your customer base. By being visible to your client base in many different locations both online and offline, you will develop and improve your brands reputation.
Now do you understand more about brand and reputation management?
As you can see it can be a bit one a mine field to keep your brand management on track. But if you consider these key facts and employ someone who knows what they are doing your business and brand are sure to thrive.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.