Article marketing is one of the most valuable tactics used in content marketing strategies. First of all, it allows you to improve your SEO significantly and gain more organic traffic to your website. In addition, providing online users with informative yet engaging content will help you build credibility and online visibility.
Furthermore, a multi-channel approach to article marketing enables you to drive traffic not only from search engines but also via social media, other blogs, email marketing, or paid campaigns. As a result, article marketing can be a versatile tool for ensuring your company’s growth and should be a significant factor in your communications strategy.
In this article, you will find the essential information about how this area of content marketing works, along with four proven article marketing tactics to generate more traffic to your website. Continue reading to ensure you’ll get the most out of your marketing strategy.
What Is Article Marketing?
Article marketing is a form of content marketing. It is one of the most effective strategies for attracting more visitors to your website through search engines. Article marketing is based on creating, promoting, and distributing content that is valuable to an online audience. The primary purpose of article marketing is to provide informative, engaging, and valuable content to attract users’ attention.
Different Types of Article Marketing Campaigns
There are several types of article marketing campaigns that are worth mentioning. You can use them separately or in combination, depending on your goals. Here are the most common types:
- Guest posting – this type of campaign allows you to submit articles to other blogs and websites. This, in turn, will increase your visibility and bring you new readers.
- Repurposing – with this tactic, you write one article and then publish it multiple times on various platforms (social media, email newsletters, etc.). It is advantageous when you want to target different audiences with the same content.
- Infographics – you can easily create an infographic with the help of a software program or online tool. It is a popular type of content that you can share on your social media accounts, email newsletters, and websites.
- Forums and blog comments – when you post in forums or leave comments on other blogs, you can include links to your website or products. Doing this will increase your organic traffic and boost your online visibility.
- Curation – this tactic involves sharing high-quality, relevant content that is published by others across various platforms. You can use this approach to gain more exposure, increase your credibility, and boost your SEO.
How Does Article Marketing Work?
There are several reasons why article marketing is so effective. Firstly, it is easy to set up. Secondly, it is relatively inexpensive. With this approach, you can quickly deliver great content to potential customers, which, in turn, may lead to new customers and increased sales.
To start with article marketing, you need to choose a topic. Then, create a unique piece of content around it. Next, you have to promote the article via email newsletters, social media channels, other blogs, and other platforms.
Finally, you need to establish links to the original article and the content source (your website or blog). The links should be placed at the end of the article and clearly stated in the author’s byline.
How To Use Article Marketing To Generate More Traffic to Your Website?
By using article marketing tactics, you can improve your SEO and drive more traffic to your website. Also, you can build credibility and online visibility while building a loyal customer base.
Use Keywords in Your Content
When it comes to writing articles for your website, it is essential to include keywords in each piece of content. It may not seem like an essential step at first. However, if you want to attract more traffic through search engines, you must use keywords properly.
Find Relevant Keywords for Your Content
It is vital to find the right keywords for your content to attract more visitors through search engines. Doing so will help you improve your results on search engines (such as Google).
There are several things that you can do to find the most relevant keywords for your website. For example, you can use tools such as Google Keyword Planner to determine which keywords are used most often in searches related to your business. Also, you can carry out keyword research using Google Analytics since this tool will provide you with data on keyword searches that have already led users to your site.
Use SEO Keywords in a Proper Way
Using keywords properly may be challenging if you are not used to it. Still, it is essential to write engaging content with keywords without overdoing it. If you want your content to rank higher on search engines, then you must follow these best practices:
- write about what people are searching for,
- use simple language,
- make sure that your content is easy to read,
- don’t repeat words too many times,
- use phrases instead of single words;
- make sure that the structure of your content is easy to navigate through,
- use descriptive headings,
- keep sentences short,
- highlight important points,
- use lists wherever applicable,
- add images and videos.
These elements make content more engaging and help you increase your online visibility. They also make your content more shareable.
Optimize Your Keywords on Each Page of Your Website
When it comes to optimizing your content, it is crucial to ensure that you do not overuse keywords in your content. Nevertheless, if you want your target audience to find your website and read your articles, you need to optimize your keywords on each page and in every piece of content on your website.
Create High-Quality Content
If you want to attract more visitors to your website through SEO and article marketing campaigns, you must provide truly engaging content that will help them solve their problems. In other words, creating high-quality content is essential if you want to achieve better rankings on search engines and generate more traffic from them.
Here are some tips that you can use when writing content for your website:
- write unique content;
- include keywords in your content but avoid keyword stuffing;
- create a strong title;
- use personalized meta descriptions;
- include links in your content;
- use proper headlines;
- keep it short.
Promote Your Content on Other Websites and Blogs
Promoting your content on other blogs or websites allows you to gain more exposure and reach a wider audience. Also, if you pitch your content to influencers who have large social media followings, you will generate a lot of traffic and boost your SEO.
The main goal of promoting your articles on other websites or blogs is to get more traffic to your website and build trust among potential customers. There are several ways to promote your content:
- write guest posts and submit them to popular blogs,
- share your content on social media,
- comment on other blogs,
- use other websites as backlinks,
- use forums as another way to promote your content,
- interact with influencers who have large social media followings.
Create Great Infographics
Creating infographics is one of the most effective tactics to use in your article marketing campaigns. They are used by all kinds of businesses online because they make it easy to share content across multiple platforms. Also, they can be used as social media images or presented to potential customers via email newsletters.
Nonetheless, creating infographics alone is not enough to attract more visitors to your website. You must also promote them properly to ensure that they will be shared on popular platforms and used as social media images. Here are some tips to help you create effective infographics:
- research the topic,
- create a comprehensive outline,
- add a catchy title,
- write good headlines under each image,
- add a call-to-action.
In conclusion, article marketing is a great way to attract more traffic to your website and boost your SEO. However, you should know that in order to use this tactic to gain results, it needs to be well-thought-out. In fact, you must follow best practices when writing content, promoting it on other sites, and using keywords.
To do all of these things, you need to have a plan from the very beginning. Therefore, you should identify your audience before writing content. After that, you can create a strategy that will help you achieve your business goals and grow your audience.
As you can see, there are many things that you should take into account when writing articles for your website. However, if you follow the tips mentioned in this article, you will write engaging, informative content that will attract visitors to your website through search engines.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.