There are many ways in which you can improve the amount of traffic that you’re getting to your website. Having a decent amount of traffic directed to you each day will dramatically improve your business sales, or simply how much money you make from the adverts you’ve placed within your website. In this article, is going to be some ideas on how you can begin to drive more traffic to your website today, and start reaping the benefits as soon as possible.
Social media
If used correctly, social media can be an extremely powerful tool to use to drive traffic to your website. Thousands, if not millions of companies around the world have had success simply due to the fact that they have used their social media accounts effectively enough to drive traffic to their website .
The first thing you need to do if you haven’t already, is to make accounts on each of the social media platforms. The main successful platforms are:
The majority of all social media users around the world have at least tried Facebook before. This is because it’s so easy to use. With billions of users each day, it’s easy to generate interest in posts that you create. Be sure to make any posts relevant to your target audience, and your website and you’re sure to get people wanting to see what you’re about.
This is another very successful platform to use because of the use of hashtags, and the ability to connect with many more people through retweeting and mentions. If you manage to get the attention of a celebrity, who then retweets your content you can expect a rise in views immediately.
With Instagram you have the ability to share interesting content through uploading eye catching photos and using relevant hashtags. The great thing about Instagram, is that you can use up to thirty hashtags per photo which will attract followers and clicks by itself. When it comes to your current followers, if the photo is relevant to the content you’re uploading then you’ll be able to generate traffic here too.
This is one of the best platforms for bloggers and website owners to use to advertise their content. You’re now able to register for a business account totally free of charge. If you do this, you can enable rich pins which are bolder than regular pins; therefore attracting people to click on it. The magical part of Pinterest is that if someone ‘repins’ your content, they are then sharing it with all of their followers which gives you more of a chance of generating views.
StumbleUpon
This is a very underrated social media platform. Although at first it’s not as clear to use as other platforms are, once you get the knack of it, it can generate hundreds, if not thousands of views per day for you. Much alike Pinterest, if someone ‘stumbles’ the content that you’ve uploaded, then they are then showing off your content to other stumblers which in turn, increases the chance of your website getting traffic.
There are of course, many other platforms that you could be using to generate traffic to your website, but those five tend to be the highest sources to drive traffic. If you’ve not already, make accounts for at least these five platforms to ensure you’re giving your website a chance of being recognised.
Statistics
It’s a common known fact that if a company can display good statistics on their website and work, then it will make them seem more trustworthy; therefore people will be more likely to come to your website. Using a service like simplesat.io would be perfect to display just that for your potential customers because it’s a service that allows users to rate your services, and even give you as the website owner feedback on your site so that if needed, you can make improvements.
Also, displaying any impressive statistics that you’ve built over the years like highest month of sales, how many followers you have on social media, and also any recommendations you’ve had from customers will also help show potential clients that you’re the company they should be going with. If you’re using a hosting platform like WordPress, you should be able to display website views using an widget that’s available. If you’re particularly proud of your growing statistics and views, then put this on show so that people can see how rapidly you’ve improved. This will make them want to view so that they can make sure they’re not missing out on anything.
Content
To make sure that people are coming to your website, you need to be offering them content that they can gain something from. If you have a particular skill set, you could be showing them how they can do it at home.
If you’re not offering your potential visitors anything to take away with them after visiting your website, then you can expect to not receive many views. People love anything for free, so if you’re able to offer a freebie like a free downloadable item, then they are more likely to want to visit your website.
Giveaways and competitions are also another great way of driving traffic to your website because of the fact that your viewers are essentially getting something for nothing. All they have to do is enter, share your content, and possibly follow a few of your social media accounts. Make sure that whichever platform you’re using to host your giveaway from that you abide by their terms of use. Some of them do not allow you to ask for your viewers to share the content, so be wary of that. A great platform to use is Rafflecopter because there is a completely free version too if you’re not willing to spend any money on it. There’s even a special tool that you can use to announce your winner. It’s wise to run your competition for at least a month to ensure that you’re getting enough attention to that post and getting in as many views as possible.
As you can see, using these three simple ways of driving traffic to your website will make sure that you’re current views per day will rise. Implement these today to notice an immediate difference!
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.